SalesHero was founded in 2021 by Patrick Corell and Daniel Jensen. Later on, Asger Emborg and Mikael Lykkegaard Have joined the team.

By the end of 2023, lots of customers were using the product, including a Danish research company called IPA Nordic ApS. They loved it so much that they actually bought the whole company in April 2024. Today, SalesHero is its own separate SaaS platform, but it’s also super important for about 30 of IPA Nordic’s international partners, helping them build relationships, turn offers into sales, and grow their businesses.

Then, in March 2025, Beezy365 A/S saw how awesome SalesHero was and decided to take it over to make it even better. They’re going to keep improving this already really cool and effective system for making offers.